Braided History
No idea how to win a festival, but here is an idea we believe in. Beyond Cannes, this is a beautiful story that's worth telling to the world.
Pet Interns
Had no idea about this idea when I arrived at VML, where there was an idea looking for an art director who believed in it, and I'm a believer of ideas.
My Run - My Home
No idea how we'd solved the brief in such a short time, but here is an idea that was fun to think between a creative team of friends.
Andina Campaign
No idea how to make a big commercial film, take some great photos, or build a big strategy, but here is an idea that became a huge, iconic campaign with a happy client.
Subway Series
No idea why a client is afraid to do thinks differently, but that doesn't stop us from enjoying our job. Here is a shy idea with beautiful art direction.
Re Colors
No idea about package design and even numbers, but here is an idea that we dreamed of and fought for. Sadly, reality won this battle.
The Greatness of the Small
No Idea about photography, much less how to take a photo without taking one, but here's an simple idea of how that photo could be.
Proud to be Cera Ve
No idea about illustration, but here's an idea that understands color as an important asset and you can take full advantage of it.
Vanti Excuses
No idea about 3D things, but here's an idea where I wanted to show how the excuses could be very dangerous. I don't like excuses, BTW!.