Banco de Bogotá, one of the leading banks in Colombia, faced a significant challenge: attracting the attention of single people looking to invest in a housing credit.
We realized single people have more time to care for themselves, in fact, they spend almost 5 hours a day engaging in sports, with running being their favorite. Additionally, we uncovered a powerful insight: If you're single, you need a good running route close to your home.This led us to created "My run - My home".
Banco de Bogotá took advantage of one of most popular running apps, Strava. Together launched this campaign to show their clients different routes that they can do, while the app collected data to present the fastest housing credit options at the end of their run.
The challenge was to reach a specific audience: single individuals interested in home loans. We discovered that singles spend nearly 5 hours a week exercising, and one of the most important factors when choosing a home is having good areas nearby for running and exercising. So, we created “My Run, My Home.” We transformed a popular running app into a communication platform, designing routes near apartments for sale. At the end, users received property details and the option to apply for a mortgage in just 5 minutes.
