I'm an art director originally from Colombia, currently based in Dubai — after a few exciting stops in Puerto Rico and Canada. I’ve spent the last few years working with amazing brands like Volkswagen, Samsung, Subway, BBVA, Heineken, and more — building campaigns that (hopefully) made people stop scrolling, start feeling, or hit "share".

I move comfortably between conceptual thinking and hands-on design — from big brand campaigns to social-first ideas, from bold KVs to AI-generated storytelling. If it involves creativity, color, culture, or concept, I’m probably into it.

Outside of work, I like asking random questions, polaroid photos, plants and pretending I’m not crying during emotional case study videos.

This site is a small collection of work I’ve enjoyed creating — professionally and just for fun. I hope it makes you smile, think, or want to make something together.